marketing lesson - shape of market

shape the market

According to market services and its fittings

Traditional market

In traditional markets, buyers served directly by the seller. So let's still happen bargain price. Example: markets that exist in rural areas.

The modern market

in modern markets, services carried out independently and are served by a salesman.

the market according to the physical

1. concrete market / real

market concrete / tangible is a market where sellers and buyers meet in person and goods that are sold to buy the really exist.

Characteristics: cash transactions, the goods can be taken immediately, and goods that are sold right Buy really exist and sellers and buyers meet in person.

2. abstract market

The abstract market is a market where buyers and sellers, did not meet directly and the items in the sale and purchase right were not immediately available.

Characteristics: transactions based on trust, the seller, and the buyer are in different places, and items in the sale and purchase are only given examples only.

Market according to the time of his

1. Daily market, which organizes the market sale and purchase transactions on daily basis.
2. The weekly market, the market is held every week one.
3. Monthly market, the market is held every month only once.
4. Annual market, the market is held every year.

Market by area of ​​its activities

1. The local market is a market that its marketing area only in certain areas, and buying and selling goods on his right are public goods in the vicinity.
2. National market is marketing its market area covers an area of ​​the country, buying and selling goods in the right, is the stuff that needed the country's society.
3. The regional market is marketing its market area covering several countries in a particular region, and his usual supported by cooperation agreements, such as AFTA in southeast Asia region.
4. The international market or the world market is marketing its market area covers the whole area of ​​the world, the items in the sale and purchase of the goods that are in need of all people of the world

Market by purchasing goods in sell right

• Consumer goods market is a market to sell to buy the goods directly to the consumption, such as groceries market, fruit market.
• Production goods market is a market to sell to buy the production of goods or factors of production, its mass market fish seeds, plant machinery market, the labor market.

Market according to the form or organization of the market

A perfectly competitive market is a market where there are many buyers and sellers so that the price can not be determined by each seller or buyer. Characteristic features :

• perfect knowledge of the seller and buyer
• sellers and buyers are free and out of the market
• many sellers and buyers
• seller buy goods in the similar nature

an imperfectly competitive market is a market where the number of buyers more than the number of sellers. Characteristic features :

1. limited knowledge about the market buyers
2. There are barriers to entering the market
3. the number of sellers slightly.
4. Buying and selling goods in the heterogeneous